Dell Gets Serious About Recycling Technology Waste In India

In 2006 Dell launched a free recycling service in India, and though the company should have been lauded for its environmentally friendly stance towards the burgeoning problem of technology waste, the scheme itself was not a success.

Many Indian’s felt reticent to send their old unwanted computers to the company for no cash back.

To counter the problem, Dell has revised the scheme in India and is offering any Dell customer who sends in their old PC or laptop for recycling a Rs 1000 (Approx A$25) discount coupons for the purchase of any new Dell desktop or laptop.

Dell also extended the recycling program, and now accepts PC’s of any brand, so long as the customer also buys a computer from Dell to replace their old machine. Customers who send computers made by other manufacturers however will not be given discount coupons.

Dell says it will either refurbish the old computers, or if that proves impossible, then it will recycle the machines in an environmentally friendly manner.

Computers which have been refurbished will either be sold for a discount or provided for use in good causes as part of Dell’s corporate social responsibility program.