Dell Generates US$6.5 Million In Twitter Sales
Computer manufacturer Dell is increasingly leveraging social networking as a sales tool for its personal computers. Dell says promotions on the micro-blogging site Twitter have generated more than US$6.5 million in sales of PC’s, accessories and software.
The number of people following Dell’s online tweets has increased by 23 per cent over the last quarter and now stands at 1.5 million according to Dell’s online unit Vice President, Manish Mehta.
Over 100 Dell employees regularly tweet using Twitter’s 140 character micro-blogging service, using 35 different channels.
The Round Rock Texas based company, the third largest PC manufacturer, began using Twitter a couple of years ago as a means of reaching new customers, and the US$6.5 million in sales represents the total revenue generated by the company directly interacting with customers.
Twitter revenue still represents only a tiny fraction of Dell’s US$61.1 billion in annual revenue, the company believes that Twitter is one of the most important ways of direct interaction with customers.
“It’s a very vibrant channel for us and it’s growing aggressively, It’s not just our reach and growth that has progressed, it’s that it’s happening globally.” Mr. Mehta said in an interview.
Dell Tweets to people across twelve countries including China, Japan, Mexico, Brazil and the US.
Twitter which is based in San Francisco started its highly popular micro-blogging service in 2006 and is the third most popular social network in America. Dell also uses Facebook, YouTube and MySpace to reach customers.
The company ranks behind Hewlett-Packard and Acer in worldwide sales of PCs.
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